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The Geography of Imagination

Every great destination is, in some sense, a collaborative artwork built over decades by painters, musicians, architects, hoteliers, wanderers and storytellers. The map shows where a place is. Culture explains why anyone wanted to go there in the first place.

Catarina Varão

2 min read

The Ultimate Guide on How to Be an All-Year-Round Bon Vivant

While most people press pause on pleasure the moment the boarding pass disappears, the Bon Vivant finds a way to stretch that glow all year long — from February fog to August aperitivos.

Catarina Varão

3 min read

hotel's narrative should be about people and stories that happen. And things have a source and happen for a reason, let it be told and true. Embracing locality creates a sense of belonging and neighbourhood that isn't just about four walls and a bed. Selling experiences is creating the sense of meaning with the place the hotel is established. Some stories you might not relate, others need to be shaped to be told, but the hotel too is part of the locality now.

Locality and Culture: Sustainability Main Factors in Hotel Experiences

If you are a small hotel why not challenge staff to different roles inside the organisation. The capacity to be polyvalent is undervalued and works perfectly here.

Catarina Varão

2 min read